PostHeaderIcon Linden Lab's Conundrum: The Catch-22 of Second Life

There have been cries and proclamations of Second Life's demise since I can remember way back in 2006. Of course many will quickly proclaim just what it is that happens to be killing Second Life off and it ranges all the way from how interactive Linden Lab is with their customers to grid stability to the policies and rules the company introduces and (erratically) enforces.

I don't claim to be an expert and surely much of these things are contributing to the bogging-down of Second Life in terms of user concurrency and just plain old "mind share” out there in the wild open Internet in general. I see the 'problems' facing Linden Lab and surely I have my own reasons as to why Second Life is showing it's age and the patches of rust and crust.

The way I see it: Linden Lab has a catch-22 with Second Life and they have to find a way out of it in order to grow Second Life in terms of users and paying customers. Certainly there is a lot here: coyboy issues, the Lab's ridiculous track record in DMCA support (take-downs AND put-backs!), customer support in general and the utterly abysmal service through the support ticket system.

The problem: the is way too much virtual land in Second Life. The catch-22 being the more land tier is paid on, the more money Linden Lab makes. However, the thinner the user population is spread to the point it is hard to find anyone in a chain-luck hello, my name is..." potential new friend meeting.

PostHeaderIcon More Linden Lab changes (Classifieds) affecting merchants...

Just received email... I thought this new change is what the original "changes" were to be... @Linden Lab: make-up my mind, will you please?!

Email from Linden Lab:

Two Important Changes to SL Classified Advertising


Dear SL Advertiser,

We wanted to ensure that you are aware of two big changes to the Classified ad program.

Maturity Changes: Previously, advertisers declared the maturity level of their ads. However, to prepare for teens coming to the main grid, we will be using the maturity system used for Search that is based on two factors:

  • Parcel maturity level
  • Content of the ads themselves

Advertisers’ declared maturity will still be visible in Viewer 2, but will be informational only and not affect the actual maturity rating for each listing. We are targeting these changes for the week of Dec 13th.

Ad Content Limit: All ads have recently been standardized to 256 characters. To maximize relevancy, new characters limits will help you choose only the most relevant descriptive keywords to help Residents find your products and services. Our testing has shown that this limit increased relevancy and click-through rates for classified ads.

For more information, please read about Classifieds on the wiki.

Thanks for advertising!

Kindest Regards,

Linden Advertising Team

PostHeaderIcon It doesn't matter how you voted, this is still funny (and true?)